Recession's New Best Friend

• Reporter: James Thomas
• Broadcast Date: May 22, 2009

Direct selling is one industry that booms when the economy goes bust, and according to its devotees, the recession is its new best friend.

John Holloway from the Direct Sellers Association represents the 500,000 Australians who're turning over more than $1.2 billion dollars using the technique.

He explains why a downturn in the economy is beneficial to the industry: "During recessions, we see an increase in the number of people joining our companies."

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